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Real Estate Data Analytics for Rental Property Owners

A Mini Model House Sitting on a Financial GraphAs a Saint Peters rental property owner, you truly understand that employing informed decisions is very important to your success. Notwithstanding, gathering accurate and up-to-date information can be tough. In the past, real estate investing was based more on speculation and educated guesses than on specific data. If you’d rather miss the guesswork and minimize your risk, real estate data analytics is what you need. In this article, we will introduce you to the basics of real estate data analytics and share with you how you can take advantage of it to make reasonable and sound investment decisions that will increase your profits.

Defining Real Estate Data Analytics

Real estate data analytics collects, organizes, and analyzes rental real estate market data. This knowledge can help you figure out trends and patterns to aid you in efficiently making informed decisions about your investment property. This analysis is easily managed by specialized software.

There are many sources of data that you can take advantage of for your real estate data analytics. The most prevalent source is public records, which include information on rental properties sold or listed for rent in the past. Another data source is surveys, which can contribute insights into renters’ preferences. On top of that, you can, in like manner, apply data from your own rental property to track trends over time.

As you collect your data, it is relevant to organize it in a way that makes it hassle-free to analyze. One way to bring this about is to produce a spreadsheet with all relevant data points. This will allow you to instantly sort and filter the data to find the information you are actually in need of.

Types of Real Estate Data Analytics

As soon as you have obtained your data, you will need to analyze it to extract useful information. There are a few different sets of analyses that are repeatedly used in real estate data analytics:

  • Descriptive analytics: This analysis summarizes and describes your data. It can help determine trends and patterns in the rental market.
  • Inferential analytics: This form of analysis goes one step further than descriptive analytics by making predictions attributed to the data. As an illustration, inferential analytics can be utilized to predict how changes in the rental market will determine your property’s value.
  • Predictive analytics: This type of analysis handles and uses historical data to predict future events. Predictive analytics can foresee demand for rental properties in other areas or expect how changes in the market will influence your business.
  • Prescriptive analytics: This sort of analysis combines predictive and inferential analytics to make predictions and recommend courses of action that should be taken to accomplish specific goals. To cite an instance, prescriptive analytics can provide pricing strategies for your rental property based on market trends.

Benefits of Real Estate Data Analytics for Property Owners

Now that you know and comprehend the basics of real estate data analytics let’s take a look at how you can take advantage of it to better your rental business. Here are various ways that you can utilize data analytics to make better decisions as regards your single-family rental property:

  • Ascertain trends in the rental market: By going over the data on rental prices and vacancy rates, you can learn trends in the market. These facts can easily help you to adjust your prices to maximize profits.
  • Make informed investment decisions: By employing data analytics to research neighborhoods and compare properties, you can make informed decisions regarding where to invest your money.
  • Reduce risk: By using data analytics to check the risks certainly associated with different properties, you can minimize your exposure to potential losses.
  • Better your marketing efforts: By analyzing data on the preferences of renters, you can better target your marketing efforts and captivate more qualified leads.
  • Raise profits: By the use of data analytics to make informed decisions regarding pricing, marketing, and investments, you can increase your profits.

Real estate data analytics is a very good tool that can be useful to effectively improve your rental business. More than that, by studying your data, you can perceive areas that need improvement and make corresponding actions to improve your rental income. Aside from that, by applying data from surveys and public records, you can get wisdom into renters’ preferences and change your property accordingly to make it more appealing to them. A professional Saint Peters property manager will have access to all the information we’ve gone over, besides having the needed expertise to assess and use the data to your benefit.

If you’re not, by this time, utilizing real estate data analytics to inform your decisions about your rental property, now is the time to get going. Take advantage of this very effective tool to set up your rental investment business for success.


Real Property Management Endeavor always brings in real estate data and makes assessments to be able to grant our clients the best advice available. If you’re looking to join the property investors who trust us with their portfolio, contact us online or call us at 636-244-5959.

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